Desde 2020 que o indicador não registrava números negativos
Por: Victoria Bernardes/Serasa Experian
| A atividade do comércio na semana do Dia dos Namorados (6 a 12 de junho de 2023) apresentou queda de -1,5% quando comparada com o mesmo período de 2022. Os dados são do Indicador de Atividade do Comércio da Serasa Experian, e ainda revelam que esta é a primeira queda negativa desde 2020, quando os números chegaram em -27,8%. Veja os dados completos no gráfico a seguir: |
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| No final de semana do Dia dos Namorados (9 a 11/06/2023), comparado com o mesmo período do ano passado (10 a 12/06/2022), a queda foi ainda mais acentuada, de -2,6%. “Apesar de apresentar desaceleração, a inflação ainda afeta o bolso dos brasileiros que, somada à atual situação do mercado de crédito escasso e a taxa de juros em 13,75%, pode ter impactado na decisão dos brasileiros em presentear seus cônjuges”, avalia o economista da Serasa Experian, Luiz Rabi. Em São Paulo, atividade do comércio também apresentou diminuição na data Também em queda, a atividade do varejo físico paulista apresentou -0,7% na semana do Dia dos Namorados (6 a 12/06/2023) em comparação com o igual intervalo de 2022 e -1,2% no final de semana da data comemorativa (9 a 11/06/2023 x 10 a 12/06/2022). O Indicador de Atividade do Comércio da Serasa Experian do Dia dos Namorados é medido desde 2006, para conferir mais informações e a série histórica do indicador, clique aqui. MetodologiaO Indicador Serasa Experian de Atividade do Comércio é construído, exclusivamente, pelo volume de consultas mensais realizadas por cerca de 6.000 estabelecimentos comerciais à base de dados da Serasa Experian. As consultas são tratadas estatisticamente pelo método das médias aparadas, com corte de 20% nas extremidades superiores e inferiores das taxas mensais de crescimento, relativas a cada estabelecimento comercial dentro de cada um dos seis segmentos varejistas pesquisados. Para a formação da série agregada do Indicador Serasa Experian de Atividade do Comércio, as taxas de crescimento resultantes de cada segmento varejista são ponderadas pelo peso relativo de cada um deles na Pesquisa Mensal de Comércio – Varejo Ampliado, do IBGE, respeitando-se as suas revisões metodológicas. |
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