Por Eduardo Freire*/ Via Comunica PR
Quero compartilhar uma reflexão que sempre surge nas conversas com clientes e alunos, mas que, pela primeira vez, estou “soltando ao universo”. Ao longo dos anos, trabalhando diretamente com equipes e líderes, percebi que a gestão da inovação exige uma coragem pouco falada: a de desconstruir para reconstruir.
Essa percepção não veio de livros ou teorias, mas da prática – da convivência com projetos que precisaram passar por momentos difíceis de revisão e reestruturação. Foi assim que me lembrei de um episódio marcante da adolescência: minha bicicleta, a Caloi FreeStyle BMX.
Quando ganhei aquela bicicleta nova, eu a tratava como um tesouro. Afinal, era uma Caloi FreeStyle BMX. Alguém já teve uma? Para mim, era perfeita, e eu fazia de tudo para mantê-la impecável.
Um dia, levei a bicicleta para manutenção. O mecânico simplesmente desmontou tudo. Peças espalhadas no chão. Meu coração disparou. O pensamento foi imediato: o que ele fez? Será que estragou minha bike?
Óbvio que não. Mas ninguém tinha me avisado que um processo de manutenção exige desmontar tudo primeiro. No final, a bicicleta voltou mais ajustada e funcional do que antes.
Foi aí que aprendi uma lição fundamental: muitas vezes, um sistema, processo ou modelo de negócio precisa ser desconstruído antes de ser aprimorado. Isso se aplica a empresas que enfrentam desafios de inovação, transformação digital e reestruturação estratégica, onde insistir em modelos ultrapassados pode significar a falha do negócio.
O papel da “bicicleta quebrada” na gestão da inovação
Na inovação, esse mesmo processo de desmontagem acontece o tempo todo. Recentemente, em uma consultoria estratégica, trabalhei com uma equipe que enfrentava dificuldades para avançar em um projeto de transformação digital. O líder iniciou o processo com uma visão clara e inspiradora, mas, à medida que o time avançava, novas camadas de complexidade surgiram.
O time estava hesitante em propor mudanças mais profundas. Medo de desagradar ou trair a visão inicial do líder. Eles estavam tão focados na estrutura original que não percebiam que, muitas vezes, a inovação exige desmontar para reconstruir melhor.
O líder precisa saber quando liderar e quando dar espaço
O verdadeiro desafio da liderança na inovação não é estar sempre no centro das decisões, mas estruturar momentos onde o time tenha espaço para testar, errar e reconstruir. Não é sobre “sumir”, mas sobre criar um ambiente em que as pessoas possam explorar possibilidades sem medo.
Na abordagem do Project Thinking, sabemos que a inovação não acontece de forma linear. O caos e a desconstrução fazem parte do processo. Mas para que isso seja produtivo, o líder precisa estruturar esse momento de maneira inteligente, garantindo que sua ausência não gere paralisia, mas sim aprendizado e evolução.
Segurança psicológica permite que as pessoas sintam que podem propor mudanças sem medo.
Inteligência coletiva faz com que times diversos encontrem soluções mais criativas. Colaboração estruturada garante que, mesmo sem o líder presente, o time tenha um caminho claro para tomar decisões estratégicas.
Confiança produtiva evita que o time fique travado pela dúvida ou pelo medo de errar.
Um exemplo prático: desmontando para inovar
Em um projeto de inovação aberta, a proposta inicial era criar um ecossistema de colaboração entre uma grande empresa, pesquisadores e startups. No papel, parecia incrível. Mas, na prática, as startups e a empresa não estavam no mesmo ritmo.
E mais ainda: sem uma estratégia clara e gestão mínima, o projeto não passaria de um grande evento de pitches para resolver problemas que nem existiam – com soluções que nunca seriam aplicadas.
O que fizemos? Desmontamos o programa. Reavaliamos expectativas, ajustamos os objetivos e reconstruímos um modelo mais sólido e sustentável.
Se tivéssemos insistido na estrutura original, o programa teria falhado. Mas, ao aceitarmos a desconstrução como parte do processo, conseguimos um resultado muito melhor.
A inovação real acontece quando entendemos a complexidade
A inovação não é sobre seguir metodologias à risca. Muitas vezes, a inovação real acontece no desconforto, na ausência do líder e na liberdade de testar novas abordagens.
Se bem estruturado, esse momento permite que a equipe desenvolva autonomia, aprimore ideias e reengaje a liderança com algo mais sólido.
Quando você vir sua “bicicleta” sendo desmontada, não veja isso como um problema, mas como uma oportunidade de reconstrução estratégica. Na FWK, ajudamos empresas a estruturar essa jornada, garantindo que a desconstrução leve a resultados reais e sustentáveis. Afinal, inovação não é sobre manter o que sempre funcionou, mas sobre ter a coragem de reconstruir o que pode ser ainda melhor.
*Eduardo Freire é CEO da FWK, estrategista de inovação corporativa e criador do Project Thinking.
Foto: Divulgação
Thank you for the good writeup It in fact was a amusement account it Look advanced to far added agreeable from you However how could we communicate
Your blog has quickly become one of my favorites. Your writing is both insightful and thought-provoking, and I always come away from your posts feeling inspired. Keep up the phenomenal work!
My brother recommended I might like this web site He was totally right This post actually made my day You cannt imagine just how much time I had spent for this information Thanks
Your blog has quickly become one of my favorites. Your writing is both insightful and thought-provoking, and I always come away from your posts feeling inspired. Keep up the phenomenal work!
I simply could not go away your web site prior to suggesting that I really enjoyed the standard info a person supply on your guests Is going to be back incessantly to investigate crosscheck new posts
Wow amazing blog layout How long have you been blogging for you made blogging look easy The overall look of your web site is magnificent as well as the content
Your blog is a constant source of inspiration for me. Your passion for your subject matter is palpable, and it’s clear that you pour your heart and soul into every post. Keep up the incredible work!
As I website owner I conceive the subject material here is very great, regards for your efforts.
This website can be a walk-via for all the information you wished about this and didn’t know who to ask. Glimpse right here, and you’ll positively uncover it.
Very interesting details you have mentioned, regards for posting. “Whatever we conceive well we express clearly, and words flow with ease.” by Nicolas Boileau.
Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing!
I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thx again!
I got what you intend, thankyou for putting up.Woh I am lucky to find this website through google. “I would rather be a coward than brave because people hurt you when you are brave.” by E. M. Forster.
I don’t usually comment but I gotta say appreciate it for the post on this amazing one :D.
wonderful submit, very informative. I ponder why the opposite specialists of this sector don’t notice this. You must proceed your writing. I’m sure, you’ve a huge readers’ base already!
It’s a pity you don’t have a donate button! I’d certainly donate to this fantastic blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to fresh updates and will share this website with my Facebook group. Talk soon!
I think other web-site proprietors should take this web site as an model, very clean and great user friendly style and design, as well as the content. You’re an expert in this topic!
Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks
I have been examinating out many of your posts and i must say pretty clever stuff. I will surely bookmark your site.
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
I got what you mean ,saved to favorites, very nice site.
Hi there, I found your blog by means of Google even as looking for a comparable topic, your site came up, it appears to be like good. I’ve bookmarked it in my google bookmarks.
Really instructive and superb bodily structure of content material, now that’s user genial (:.
I believe you have mentioned some very interesting points, regards for the post.
Howdy very nice web site!! Man .. Excellent .. Superb .. I will bookmark your website and take the feeds alsoKI am happy to seek out numerous useful info right here in the put up, we need work out extra techniques on this regard, thanks for sharing. . . . . .
I like what you guys are up also. Such intelligent work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂
You have mentioned very interesting points! ps decent website . “Where can I find a man governed by reason instead of habits and urges” by Kahlil Gibran.
Awsome blog! I am loving it!! Will be back later to read some more. I am taking your feeds also
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
Nice read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch as I found it for him smile Therefore let me rephrase that: Thank you for lunch!
Some genuinely nice and utilitarian information on this internet site, too I think the layout has got superb features.
Please let me know if you’re looking for a article writer for your site. You have some really great articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Regards!
Hello There. I found your blog using msn. This is a very well written article. I will make sure to bookmark it and return to read more of your useful information. Thanks for the post. I will certainly comeback.
Simply wanna comment on few general things, The website style is perfect, the written content is very good : D.
Hi there, just became aware of your blog through Google, and found that it is really informative. I’m going to watch out for brussels. I will appreciate if you continue this in future. Lots of people will be benefited from your writing. Cheers!
Good day! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Kudos!
I have been reading out a few of your articles and i can state pretty nice stuff. I will surely bookmark your blog.
Keep up the wonderful piece of work, I read few blog posts on this site and I conceive that your weblog is real interesting and has lots of fantastic info .
I’m typically to running a blog and i really recognize your content. The article has actually peaks my interest. I’m going to bookmark your website and hold checking for brand spanking new information.
Woah! I’m really loving the template/theme of this blog. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between superb usability and visual appearance. I must say you have done a great job with this. In addition, the blog loads very quick for me on Internet explorer. Exceptional Blog!
Hi there this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!
Hey, I think your website might be having browser compatibility issues. When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, wonderful blog!
I like this post, enjoyed this one appreciate it for putting up.
Thank you for sharing excellent informations. Your site is very cool. I am impressed by the details that you have on this web site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found just the information I already searched all over the place and simply couldn’t come across. What a perfect website.
Wow! This can be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Basically Excellent. I’m also an expert in this topic so I can understand your effort.
Thankyou for all your efforts that you have put in this. very interesting information.
I found your weblog website on google and verify a few of your early posts. Proceed to keep up the very good operate. I simply additional up your RSS feed to my MSN News Reader. Seeking ahead to studying extra from you afterward!…
Only wanna input on few general things, The website style is perfect, the articles is really good. “Good judgment comes from experience, and experience comes from bad judgment.” by Barry LePatner.
Simply wish to say your article is as amazing. The clearness in your post is simply spectacular and i can assume you’re an expert on this subject. Well with your permission let me to grab your feed to keep up to date with forthcoming post. Thanks a million and please keep up the enjoyable work.
Regards for helping out, good info .
I’m impressed, I need to say. Really rarely do I encounter a weblog that’s each educative and entertaining, and let me let you know, you’ve got hit the nail on the head. Your thought is outstanding; the problem is something that not sufficient people are talking intelligently about. I’m very joyful that I stumbled across this in my search for something referring to this.
I would like to express thanks to you just for rescuing me from this issue. Because of scouting through the internet and meeting thoughts that were not helpful, I thought my entire life was done. Existing without the presence of answers to the problems you’ve sorted out by way of your entire review is a critical case, and the ones which might have in a negative way affected my career if I hadn’t come across your website. Your own mastery and kindness in playing with a lot of things was important. I am not sure what I would have done if I hadn’t discovered such a point like this. It’s possible to at this time look ahead to my future. Thank you very much for the impressive and amazing guide. I won’t be reluctant to suggest your blog post to any person who desires guidelines on this subject matter.
I think other website owners should take this web site as an example , very clean and excellent user genial design.
F*ckin’ amazing things here. I am very glad to peer your article. Thanks so much and i am looking forward to touch you. Will you kindly drop me a e-mail?
Interesting blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your theme. Appreciate it
I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.
Very interesting points you have mentioned, thankyou for putting up.
It’s arduous to search out educated folks on this topic, but you sound like you recognize what you’re talking about! Thanks
You have remarked very interesting details! ps decent web site. “‘We’re always lucky,’ I said and like a fool I did not knock on wood.” by Ernest Hemingway.
Very interesting subject, thankyou for putting up. “Time flies like an arrow. Fruit flies like a banana.” by Lisa Grossman.
Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!
Outstanding post however I was wondering if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more. Bless you!
Only wanna remark on few general things, The website pattern is perfect, the content is really fantastic. “The idea of God is the sole wrong for which I cannot forgive mankind.” by Marquis de Sade.
Hey! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no back up. Do you have any solutions to stop hackers?
This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.
I like this web site very much, Its a rattling nice situation to read and find info . “There is no exercise better for the heart than reaching down and lifting people up.” by John Andrew Holmes.
It’s in reality a nice and useful piece of info. I am glad that you just shared this helpful info with us. Please keep us up to date like this. Thank you for sharing.
you are truly a just right webmaster. The website loading velocity is amazing. It seems that you’re doing any unique trick. In addition, The contents are masterpiece. you have done a wonderful task on this matter!
Nice blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol
Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.
Have you ever thought about writing an ebook or guest authoring on other blogs? I have a blog based upon on the same subjects you discuss and would love to have you share some stories/information. I know my readers would enjoy your work. If you’re even remotely interested, feel free to shoot me an e mail.
There is noticeably a bundle to find out about this. I assume you made sure good factors in features also.
Perfectly composed content material, Really enjoyed reading through.
Keep up the fantastic piece of work, I read few posts on this internet site and I believe that your web blog is really interesting and contains sets of good info .
Howdy! This post couldn’t be written any better! Reading this post reminds me of my good old room mate! He always kept chatting about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!
whoah this blog is magnificent i love reading your articles. Keep up the good work! You know, lots of people are looking around for this information, you can help them greatly.
This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen
I will immediately clutch your rss as I can not in finding your email subscription link or e-newsletter service. Do you have any? Kindly permit me know in order that I may subscribe. Thanks.
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
As I site possessor I believe the content matter here is rattling fantastic , appreciate it for your efforts. You should keep it up forever! Best of luck.
There is evidently a bunch to identify about this. I believe you made certain nice points in features also.
Very interesting info!Perfect just what I was looking for!
Hello, Neat post. There’s an issue with your site in web explorer, could check this… IE nonetheless is the market chief and a large portion of people will leave out your magnificent writing due to this problem.
You are my inspiration , I own few web logs and often run out from to brand.
Hi there, simply became aware of your weblog thru Google, and located that it’s truly informative. I’m going to watch out for brussels. I’ll be grateful in case you continue this in future. Many folks can be benefited out of your writing. Cheers!
Perfectly composed content, Really enjoyed studying.
Good write-up, I am regular visitor of one’s web site, maintain up the excellent operate, and It is going to be a regular visitor for a long time.
Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.
I like what you guys are up too. Such clever work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂
I couldn’t resist commenting
That is very attention-grabbing, You’re an overly professional blogger. I have joined your rss feed and sit up for in quest of extra of your magnificent post. Also, I’ve shared your web site in my social networks!
Hi there very cool web site!! Man .. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds additionally…I’m glad to search out a lot of helpful information right here within the put up, we’d like work out more techniques in this regard, thank you for sharing. . . . . .
Wow! This could be one particular of the most useful blogs We’ve ever arrive across on this subject. Basically Wonderful. I’m also an expert in this topic so I can understand your effort.
The other day, while I was at work, my sister stole my iPad and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it with someone!
It’s laborious to find educated folks on this topic, however you sound like you know what you’re speaking about! Thanks
Wonderful work! This is the type of info that should be shared around the web. Shame on the search engines for not positioning this post higher! Come on over and visit my web site . Thanks =)
It’s in reality a great and useful piece of information. I’m satisfied that you just shared this helpful info with us. Please stay us informed like this. Thanks for sharing.
Your style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.
Hello there, You’ve performed a fantastic job. I’ll certainly digg it and in my opinion recommend to my friends. I’m confident they will be benefited from this site.
I cling on to listening to the newscast talk about receiving free online grant applications so I have been looking around for the best site to get one. Could you advise me please, where could i get some?
WONDERFUL Post.thanks for share..more wait .. …
Good write-up, I’m normal visitor of one’s site, maintain up the nice operate, and It’s going to be a regular visitor for a lengthy time.
I’ve recently started a site, the info you offer on this website has helped me greatly. Thank you for all of your time & work.
Some truly great information, Glad I found this.
Greetings from Los angeles! I’m bored to death at work so I decided to check out your blog on my iphone during lunch break. I really like the info you present here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, excellent site!
It is best to take part in a contest for the most effective blogs on the web. I will suggest this website!
I see something genuinely interesting about your weblog so I saved to my bookmarks.
I have not checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend 🙂
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how can we communicate?
Some truly nice stuff on this website , I enjoy it.
I really enjoy examining on this site, it holds wonderful blog posts. “Literature is the orchestration of platitudes.” by Thornton.
Thankyou for helping out, fantastic info .
Rattling clean internet site, thankyou for this post.
There is obviously a bundle to realize about this. I assume you made some good points in features also.